Poster World

“Posterworld” is an innovative project developed in collaboration with the Museum für Gestaltung Zürich, designed to redefine the traditional experience of museum collections. This initiative goes beyond the limitations of conventional digital archiving, transforming the passive consultation of online catalogs into an immersive and interactive exploration.
Through a digital interface, users can navigate a three-dimensional environment populated by thousands of posters. Leveraging artificial intelligence and visual analysis algorithms, the system identifies connections between different works, offering dynamic thematic pathways and suggesting new interpretations of graphic heritage. This interactive approach enhances accessibility and engagement, expanding the audience and stimulating curiosity through unexpected visual associations.
The project also investigates the role of physical interaction in museum exhibitions by integrating virtual experiences with tactile and spatial elements. By redefining the relationship between visitors and graphic collections, Posterworldtransforms the act of consultation into a participatory experience, where users become active agents in the discovery process.